Is your company set up to pursue an export strategy that works?
One of the most common market entry strategies that companies use to expand their business internationally is exporting. Exporting is a relatively low risk way to get your product in a new market and test its demand with consumers.
With that said, exporting overseas is completely different than selling your brand to retailers in your own country. In order to avoid making costly mistakes and damaging your brand’s reputation in an international market, there are many things that you need to know and do in order to become an export company.
Some of the questions you must ask yourself include:
- How will I ship my product?
- How will I be paid?
- What will be my terms and conditions?
- Are my trademarks registered in the market where I will be selling?
- What labeling changes need to be made to my product?
- What quality standards must I meet?
- Do I have a Social Compliance policy and process in place?
- What kind of import restrictions or other barriers to entry exist?
- What should my pricing model be?
- What kind of contract do I need to protect my brand and business?
With this program, we will answer all of these questions and more as we work together to set up the systems and processes to get you started in the export business and position you and your brand or product for long term success.
If you are a first time exporter or need help in structuring your current business, please email me at alarson@worldblazer.com to schedule a free 30 minute telephone or skype consultation to see if our Export Development service will be right for you.
