The partner you choose will make or break your likelihood of success overseas!
Finding the right partner is one of the most important requirements to being successful in international business. But how do you find the right one? What makes a good partner?
Most companies are opportunistic and end up with the partner who approached them first. That is the reason why many partnerships fail. By going with the easy choice, you are neglecting others who may be a better match for your company in terms of culture, local knowledge, connections, etc.
Work with a company that is a strong cultural fit
The relationship you form with your international partners is critical, much like a marriage. You need to work with a company that is a strong cultural fit, who has a need for your product and who shares your brand’s long term vision and commitment to excellence.
A good partner can help you navigate the local market and deal with the ins and outs of doing business there. Depending on whether you are importing, exporting, licensing or forming a joint venture, the attributes of the partner you will need to maximize your business may be different.
Through years of experience, WorldBlazer knows which types of partners will be best for your unique circumstance. And most importantly, we have the connections to find them for you!
If you need help finding an international partner or brand in an overseas market, please contact me at alarson@worldblazer.com to set up a free 30 minute telephone/skype consultation to discuss whether our Finding a Partner service will be right for you.
