How do you communicate your brand’s message, key values and benefits to an international consumer with different tastes, needs and expectations than your home consumer?
Once your brand is ready to launch overseas, it is critical to have a marketing strategy that will ensure that your brand’s message and key values are properly communicated to your overseas consumer and that your brand equity will continue to be built over the long term.
While the overall concept of marketing is the same around the world, the environment within which the marketing plan is implemented can be dramatically different from country to country.
Don’t make the mistake of assuming that the marketing strategy and materials used in your home market will be fine the way they are for the international markets where you will be selling.
While the key message may be the same, the design of the materials, the language used, and the way that the message is delivered may be different.
Below are examples of the types of marketing activities that we can help you develop:
- Creating a marketing plan
- Advertising campaign strategy
- Ecommerce site development
- Social media
- Email marketing
- Content development
- Translating and adapting marketing materials
- Catalog and look books
- International fashion shows
- Trade shows
- Press releases
- In-store promotions
- Retail concept development
- In store/Window Marketing & Displays
If you are looking to develop a global marketing strategy or improve your current process or materials, please email me at alarson@worldblazer.com to set up a free 30 minute telephone or skype consultation to discuss whether our International Marketing service will be right for you.
