International Strategy development

Just starting out or already selling internationally without a real strategy in place?  

You will never maximize your global business without having a realistic and comprehensive business strategy and roadmap in place for the future.  Ultimately, the success of an international operation relies heavily on the quality and depth of the planning and preparation.

What does the process entail?

Phase1 – Company/Brand Assessment

We will first need to dig deeply into your company and brand in order to evaluate your culture, product assortment, organization, customer base, distribution, competition, financial capabilities etc, as well as your needs, goals and expectations.  From this analysis, we will provide you with an honest assessment of your international readiness and probability of success in pursuing an international business.

Phase 2 – Project Scope

If you decide to move forward, we can then develop a proposal that will determine the project scope, objectives, terms, schedule etc. for developing an executable business plan that will include actionable recommendations for your company as a whole and by market, as appropriate.

Phase 3 – Business Plan

At this point, we will develop a strategic business plan that will encompass the various elements that we agree to during Phase 2.  Part of the business plan could include brand development recommendations, market assessments, channel strategies, organizational structure etc.

Phase 4 – Implementation

Once the business plan is completed, we can review the various services that we offer which are designed to help you implement the business plan quickly and flawlessly.

Examples of the services we offer include:

• Finding a Partner
• International Marketing and Promotion
• Retail Development
• Licensing Services
• Import/Export Development
• Supply Chain Management
• Finance/Credit
• International Negotiation Training
• Cross cultural Training