Do you have what it takes to execute a successful Licensing business?
Licensing is another cost effective way for apparel brands to penetrate international markets, especially markets that may have high barriers to entry (duties, quotas etc.) or may have a need for product modifications.
The beauty of being a licensor is that you can use the local expertise, market knowledge, production capabilities, network and financial resources of a local company in order to develop your brand or a new product category in a new market.
However, without the proper partner, structure and controls in place, you can do irreparable damage to your brand forever as you are entrusting a 3rd party to produce, sell and manage your brand’s reputation in a foreign market!
At WorldBlazer Consulting, we have extensive experience in managing the complexities and demands of international licensing programs. Our in-depth licensing knowledge and understanding of the different markets, coupled with our extensive connections with apparel manufacturing, sales and marketing companies puts us in a unique position to set up your licensing program and maximize your brand’s licensing potential.
We offer a full service package to make sure that your licensing business is well structured and controlled so your most precious asset, your brand, is always protected.
- Licensing strategic business plan
- Licensing structure/organization
- Trademark/legal support
- Product development and creative guidance (including design, labeling, sizing, quality etc.)
- Quality control, social compliance and FPCA (anti-bribery) procedures
- Approval Procedures/Forms/Timeline development (product, marketing, retail, quality control)
- Royalty collection forms and procedures
- Licensing contract administration
In addition to the above, we can also provide services in the following areas:
- Market Assessment
- Licensee Prospecting, Selection and Negotiation
- International Marketing and Promotion
- International Retail Development
- Ongoing licensing support
If you are considering a Licensing business and need help in setting it up, please email me at alarson@worldblazer.com to schedule a free 30 minute telephone or skype consultation to see if our Licensing Development service will be right for you.
